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Título del libro: 9th International Conference On Design And Emotion 2014: The Colors Of Care
Título del capítulo: Pleasantness and arousal in twenty-five positive emotions elicited by durable products

Autores UNAM:
JUAN CARLOS ORTIZ NICOLAS;
Autores externos:

Idioma:
Inglés
Año de publicación:
2014
Palabras clave:

Arousal; Design for emotions; Pleasantness; Positive emotions; User experience; Design


Resumen:

This study reports quantitative research into two basic dimensions of emotions: pleasantness and arousal. Fifty-nine participants evaluated these two dimensions for a set of twenty-five positive emotions in relation to human-product interactions. Three levels of arousal were identified: exciting, median and calm. Nine emotions were found to be exciting, namely energetic, euphoria, amusement, desire, joy, love, inspiration, lust and surprise. Ten emotions were found to be median in arousal, namely fascination, satisfaction, confidence, pride, anticipation, enchantment, courage, hope, worship and admiration. Six emotions were found to be calm, namely relaxation, relief, kindness, dreaminess, respect and sympathy. Three levels of pleasantness were also identified: very pleasant, mildly pleasant and pleasant. Six emotions were found to be very pleasant, namely amusement, joy, satisfaction, inspiration, euphoria and love. Thirteen emotions were found to be mildly pleasant, namely relief, relaxation, kindness, dreaminess, confidence, fascination, pride, enchantment, anticipation, energetic, desire, lust and surprise. Finally six emotions were found to be pleasant, namely respect, sympathy, admiration, courage, hope and worship. The results of this study can guide designers to define the emotional tone of the user experience that they are aiming for.


Entidades citadas de la UNAM: